Paula Taylor MS. is a Retail and Fashion Entrepreneur, Strategic Branding, Marketing, and Business Consultant, International Fashion Event Producer, Author, Educator and Visual Merchandiser. Paula owned and operated highly profitable retail stores and a successful fashion show production company.
Taylor works with many iconic brands, startups, and small businesses as well as multibillion-dollar real estate development companies. Paula, recognises the global economies are in the midst of a dynamic and rapidly unfolding retail revolution, she thrives on positioning clients to successfully tackle the challenges of a changing domestic and international retail landscape with humor, and straightforward tactics proven for success.
Paula leads high-energy workshop and institutes, educating, training and motivating attendees and clients. With each event, Paula emphasises the newest research and real-world experience connecting visual merchandising, marketing strategies and retail trends as a crucial component to retail success. She is an inspired public speaker and an empowering consultant.
Paula is the author of the prominent textbook on fashion show production How to Produce a Fashion Show from A-Z, published by Prentice Hall. Paula mentored many successful industries leaders during her years as a college professor and continues to support emerging talent and students in cultivating their dream job or launching their new business.