An empowering results oriented Retail Brand and Marketing consultant. A Visionary Visual Merchandiser. Paula is a International Fashion and Event Producer, Author, Educator, and Inspired Public Speaker.
Jon Bibo, ICBA Chief Executive Officier
Paula combines tremendous expertise in terms of marketing, branding and visual merchandising, with a great business sense and no-nonsense, practical approach to problem-solving to help retailers of all types and characteristics. She has that rare ability to balance creativity with the realities of business to achieve positive results "